Lead Generation at Trade Shows
Only 7% of exhibitors offered games to inform visitors about their products. This means that there is a gap of a whopping 60% between the interest of participants and the use of the games by exhibitors. As a bonding tactic used by participants, games helped educate them about products in a fun way and were used by 67% of participants. Booth activities worked best when the participants were active rather than passive participants. Collect as little or as much personal data for lead generation.
Branded Memory Match for Trade Shows
Your game will be more tempting if you have a number of people waiting to play it. Your booth staff can talk to the people in the queue and ask them qualifying questions before they get the chance to spin the prize wheel, play Plinko or perhaps a digital slot machine.
Having one or two games at the ready is a big step. You will go beyond that and be able to see the full significance of games when it comes to attracting customers to your stand. Instead of assuming the role of encouraging people to take part in the games, you take on the role of brand ambassador and introduce the players.
Lead Gen for Events
Trade Show Games at events are the most common reason people play games at trade shows. These fun measurement activities can increase engagement as you make your pitch. You can also leave links to promotional products that will remain after the end of the Congress.
One way to engage your audience in an event is through instant win or perhaps a branded memory match game with leaderboard. Instead of asking attendees to take selfies at your booth, you can set up your own selfie area and post selfies with specific hashtags on your social media to win prizes.
Exhibition games are a great way to increase interest and attract visitors to your booth. You give potential customers the opportunity to interact with your brand, increase engagement, and help you collect valuable data for marketing purposes. There are numerous types of games that exhibitors can use to engage participants. Not all are suitable for your target group, so choose wisely what your visitors will like. We are happy to advise you.
For example, trade show game ideas such Golf or Roll the Dice at an event and business. Games can also be used by virtual organizers (and exhibitors (virtual booths). People who access virtual events do so from home or in the office. Games are not only fun, they can also help to raise brand awareness and send important messages about your business.
Events are the perfect arena to practice gamification as they bring a group of people, often strangers, together for a short time to connect, learn and have fun. Advertising games are perfect icebreakers for sales teams and players, creating a disarming atmosphere for positive brand association, data collection and awareness. For conference planners, the goal is not to turn events into games, but to use games as an element of the principles according to which they most effectively involve participants, employees, exhibitors, vendors and sponsors.