What are marketing games?

Retail marketing games

Games for marketing are an effective tool for businesses of all sizes, as they provide a fun and engaging way to promote products or services, increase brand awareness, and generate leads. Games for marketing purposes can take many different forms, including games of skill, sweepstakes, contests, instant-win games, and branded games.

Sweepstakes are one of the simplest forms of promotional games. Participants enter their contact information for a chance to win a prize. The downside is they are boring and don’t offer any gamification mechanics. Contests, on the other hand, require participants to complete a specific task or meet a specific criterion to win a prize. For example, a photo contest could require participants to submit photos related to a specific product or theme.

Instant-win games are games where customers can instantly win a prize by playing a game, such as scratch-off cards or spin-to-win wheels. We offer many types of games. These games can be especially effective in promoting products or services where there is an immediate benefit or incentive to purchase.

QR Code game used in a promotion

What are Branded Games for Marketing

Branded games are games that are designed specifically for a brand, often featuring the brand’s logo, products, or messaging. Though Marketing Games can be used to build brand awareness, engage customers, and create a fun and memorable experience for participants. We work with you to build out your game in order to make it quick and easy to do.

Similarly games for marketing purposes can be run on a variety of platforms, including social media, websites, and retail kiosks. Basically, if you have a screen, we can put a game on it. They can also be used in conjunction with other marketing tactics, such as email marketing or influencer marketing, to further increase their effectiveness.

Expo booth online spinning wheel

Therefore, games for marketing provide businesses with a unique and engaging way to promote their products or services, build brand awareness, and connect with their target audience. By designing and running the right game for their brand, businesses can increase customer engagement, generate leads, and drive sales.

Play Demos of Games for Marketing

Prize Wheel
Digital Slot Machine
Golf Long Drive Game
Crack the Safe Game
Choose One Game
Bingo Game
Drop Disk a Plinko type of Game
Digital Money Machine
Choose a Box Game
Dice Game
Memory Match Game

Game Features

  • You set the odds with the inventory for each prize level.
  • Optional collection of contact data
  • Fully Branded to your Business
  • All Device Compatibility
  • Anti-Fraud mechanics
  • Primarily Self Managed
  • SSL Secured Data
  • Zapier Automations
  • Developer Phone Support

Game Options

  • Send a branded email to all players
  • Full-Screen Monitor or Tablet Display
  • Zapier Data Integrations
  • Player Restriction Rules
  • Up to Six Prize Levels
  • Redirect by Prize Level
  • Optional Schedule by Day
  • Use Variable Data
  • Limited Offline Usage Available

Game Add-Ons

  • Unique Play Code to Play
  • Display Unique Bar Code or Bar Code Numbers in Email
  • Display Coupon Codes On-Screen
  • SMS to Screen
  • Kiosk with Printing
  • Convert email to SMS*
  • SMS Autoreply to Play
  • Custom Game Development

Call now! 1-877-530-4499 for a fast quote and more detailed information.

Why Brand Gaming? We make this easy to do!

We will work directly with you to execute your promotion or application to be certain you are leveraging the full value of our systems. Secondly, we know that one size does not fit all and you don’t have the time to master every aspect of our technology. Most importantly Brand Gaming will work with you to build out your promotion. The execution does require good communication.

How your marketing game is built out

Watch below of go to our video of Building out a marketing games

What are types of marketing games?

Marketing games are a popular tool used by companies to engage with their customers and promote their products or services. Here are some types of marketing games:
  1. Interactive games: These games allow the players to interact with the product or service in a fun and engaging way. For example, an interactive game for a bakery could be a virtual prize wheel to give a small discount on a new item.
  2. Memory Match: These games are designed to challenge the player’s memory skills while promoting the product or service. For example, a Memory Match Game would use panels of the company’s products which would make the player more familiar with what the company sells..
  3. Augmented Reality (AR) games: These games use AR technology to create an interactive experience for the players. For example, an AR game for a furniture company could allow the player to see how the furniture would look in their home before making a purchase.
  4. Gamified loyalty programs: These are marketing games designed to reward customers for their loyalty to the product or service. The players can earn points or rewards by completing certain actions, such as sharing the product on social media or referring friends to the company.
  5. Social media games: These games are designed to engage with customers on social media platforms. For example, a social media game for a clothing brand could involve customers submitting photos of themselves wearing the brand’s clothes and using a specific hashtag to win prizes.

What else should I know about marketing games?

Games for marketing are a popular tool used by companies to engage with their customers and promote their products or services. Here are some things you should know about marketing games:
  • Online Marketing games can be effective in increasing brand awareness, engagement, and customer loyalty.

  • The goal of marketing games is to create a fun and interactive experience for the players while promoting the product or service.

  • Games can be designed for various platforms, including social media, mobile devices, websites, and events.

  • Interactive Marketing games should be designed with the target audience in mind and should align with the brand’s messaging and values.

  • It is essential to have clear objectives for the marketing game, such as increasing website traffic, generating leads, or boosting sales.

  • Marketing games can be expensive to create, and it is important to consider the costs and potential return on investment before launching a marketing game.

  • Compliance with legal regulations, such as data privacy and contest rules, is crucial when creating marketing games.

  • Measuring the success of a marketing game is essential, and analytics tools can be used to track engagement, conversion rates, and other key performance indicators.

Overall, marketing games can be a powerful tool for companies to engage with their customers and achieve their marketing objectives. However, it is essential to design the game carefully, align it with the brand’s messaging, and measure its success to ensure maximum impact.