In today’s marketing landscape, personalization and engagement are no longer optional—they’re expected. That’s where PURLs (Personalized URLs) come into play. But when paired with something exciting—like a branded instant win game—your campaign goes from good to unforgettable.
This post will walk you through what PURLs are, how they work, and why integrating instant win games into your PURL strategy can supercharge your results.
🔍 What Is a PURL?
A PURL, or Personalized URL, is a unique web address created for a specific individual in your marketing list. Instead of sending everyone to a general landing page, you send them to a page that’s personalized just for them. For example:
www.AcmeRewards.com/JohnSmith
When John visits this page, it might welcome him by name, refer to a past purchase or service interaction, or show content tailored to his interests. It’s a powerful way to build a sense of connection, relevance, and value.
Learn more at EasyPurl.
📬 How PURLs Work
- Build a Targeted List
Gather a list of customers or leads, including names, contact info, and segmentation data. - Generate Personalized URLs
Use marketing automation software or a personalization engine to generate a unique URL for each contact. - Send the Campaign
Distribute the PURL via direct mail, email, or printed QR code. - Visit and Track
Track recipient visits and behavior to measure engagement. - Follow-Up
Use automation to follow up based on how users interact with the page.
🎯 Why Use PURLs?
PURLs make recipients feel recognized and valued. Personalized content improves engagement and conversion rates.
Benefits of PURLs include:
- 📈 Higher response rates
- 🔁 Trackable user behavior
- 🧠 Stronger brand recall
- 💬 Better targeting and segmentation
- 📊 Improved marketing ROI
🎰 
Adding Instant Win Games to Your PURL Strategy
PURLs are great at getting attention. But to keep users engaged, use an interactive instant win game.
Think digital prize wheels, scratch-offs, or slot machines. These simple games offer a chance to win something instantly and can dramatically increase engagement on your landing page.
🧩 How It Works Together
Imagine you’re attending a trade show and want to boost booth traffic. Here’s a sample workflow:
- Send postcards or emails with QR codes linking to personalized URLs, like
www.ExpoWins.com/SusanMiller. - Visitors land on a page that greets them by name and invites them to play a digital prize game.
- They play to win and fill out a form to claim their prize, redeemable at your booth.
🚀 
Benefits of Instant Win Games in PURL Campaigns
- Higher Engagement: Gamification increases time on page and interaction.
- Emotional Connection: Fun, surprise, and reward build stronger brand memories.
- Better Lead Capture: Users gladly submit their info to claim prizes.
- Trackable Actions: Every play, win, and form submission can be analyzed.
- Social Sharing: Fun experiences are more likely to be shared online.
📊 Real-World Example
Brand Gaming Case Study:
A B2B company used QR codes leading to PURLs with a branded digital scratch-off game. Visitors who won were prompted to visit the trade show booth.Results:
- 38% landing page visit rate
- 68% of players completed the lead form
- 22% visited the booth (3x their past traffic)
- 9 closed deals came directly from game leads
🧠 Tips for Running a Successful PURL + Game Campaign
- Keep it focused: One clear CTA per page
- Make the game fun: Use sounds, animation, and your branding
- Offer real value: Make prizes worth the effort
- Use QR codes: Especially in printed pieces and displays
- Follow up smartly: Automate email or SMS based on game results
🧩 The Final Word
PURLs are a powerful tool for personalization and tracking. But to make them truly engaging, pair them with an instant win game that rewards action, builds excitement, and turns a simple web visit into a memorable experience.
Whether you’re preparing for a trade show, a customer reactivation push, or a B2B campaign, this combo delivers strong response rates, deeper engagement, and measurable results.
🎁 Ready to Launch?
At Brand Gaming, we help businesses create turnkey PURL campaigns with built-in games, lead capture, and reward automation. From prize wheels to scratch-offs, we’ve got the tools to make your next campaign a winner—literally.
Let’s talk about your next interactive promotion.
