Branded Trade Show Games Capture Attention

Benefits of Trade Show Games

Over the last 20 years of doing branded trade show games we’ve learned a thing or two.

Using branded games at trade shows is a powerful strategy for capturing attendees’ attention and creating a fun, engaging atmosphere. Here are the key highlights:

Increased Booth Traffic – Games naturally attract attendees, drawing them into your booth and giving your team opportunities to engage. The game also lowers their resistance to your messaging.

Memorable Brand Experience – Interactive experiences leave a lasting impression, making your brand more memorable compared to traditional marketing materials. It is fun for everyone!

Enhanced Engagement – Games encourage participation, making attendees more likely to spend time at your booth and interact with your products or services.

Lead Generation & Data Collection – Many branded games can be set up to require registration, allowing you to collect valuable lead data while providing entertainment and some excitement..

Competitive Edge – A well-designed game differentiates your booth from competitors and makes your brand stand out in a crowded exhibit hall. Overall the percentage of booths with games is small and will give you an edge.

Customizable to Your Brand & Message – Games can be tailored to reinforce key brand messages, showcase products, or educate attendees in a fun and interactive way.

Encourages Repeat Visits – If your game includes a leaderboard, daily prizes, or challenges, attendees may return multiple times, giving your team more opportunities to nurture relationships. This depends on the type of game event you are having.

Promotes Positive Emotions – A fun, energetic atmosphere enhances brand perception and builds goodwill with attendees. Just don’t make almost everyone a loser.

Encourages Word-of-Mouth Marketing – Attendees who enjoy your game are likely to tell others about it, bringing more traffic to your booth. Especially if they win something fun!

Would you like recommendations on specific game types that work best for different industries or event goals? David Harkins the developer can help you with this. Brand Gaming was the first to offer games for trade shows in 2007.

Top branded game types tailored to different industries and event goals:

1. Spin-to-Win Prize Wheel

• Best for: Retail, Consumer Goods, Financial Services
• Why: Simple, eye-catching, and everyone loves the chance to win a prize.
• Ideal for: Driving booth traffic, brand awareness, and giveaways.

2. Trivia Games and the

(Education & Engagement)

• Best for: Tech, Healthcare, B2B Services, Financial Services
• Why: Educates attendees about your industry, product, or services while making learning fun and posting to a Leaderboard
• Ideal for: Lead generation, brand positioning, and educating potential clients.

3. Digital Scratch-Offs

• Best for: SaaS, E-commerce, Real Estate, Automotive
• Why: Encourages engagement through mobile devices while capturing leads.
• Ideal for: Data collection, social media engagement, and gamified product discovery.

5. Leaderboard & Competition-Based Games of Skill

• Best for: Fitness, Sports, Recruitment, SaaS
• Why: Adds excitement by allowing attendees to compete and return to check standings.
• Ideal for: Encouraging repeat visits, networking, and driving social sharing.

6. Arcade-Style Games

• Best for: Consumer Brands, Retail, Automotive, Entertainment
• Why: Creates a high-energy, nostalgic, and fun atmosphere.
• Ideal for: High foot traffic, brand recall, and social media buzz.

9. Digital Prize Vault

• Best for: Finance, Insurance, B2B Services
• Why: Adds mystery and anticipation while allowing for higher-value giveaways.
• Ideal for: Lead generation, engaging prospects, and creating excitement.

How your branded game comes together.

This is a quick example of how your game comes together and the system to design a branded game. This includes a little on the backend instant win inventory capabilities.  Please contact us for a more depth conversation about your game.   This video is based on a Prize Wheel and is the same concept for all other Instant Win Games.

Play Our Demonstration Trade Show Games

Virtual custom branded Instant Win games with lots of options!

We have been at this the last 19 years and our client’s suggestions have propelled our application to include great features and systems. Simply put, we can do things that can not be done with other virtual game marketing systems. We’re serious about games because we know that the most powerful marketing force in the universe is games!

Available Branded Game Marketing Instant Win Games

Virtual Prize Wheel, Virtual Scratch Off, Virtual Golf, Slot Machine, Plinko Style Games, Dice, Cash Cube, Memory Match, Speed Trivia and Custom Instant Win Games.

Browse this website, play the digital demonstration games, see the features and options, new and exciting ideas then call and speak to the developer, David Harkins at 1-877-530-4499 to discuss your needs and to quote your instant win promotion.