Below are a few no brainer promotions. I bet creative radio marketers could find many others.
Basic: Add it to the website to engage listeners to build your email database.
Use the Unique Code to Spin and post a unique code to Facebook every hour for the first person to get to the wheel. Or go read off the secret code to push people to the website to play.
This is a great example of how to use this on Facebook to build followers http://www.facebook.com/voodoogrill
Sell sponsor-ships for each prize level. Then within each prize level of the email that is sent will contain additional graphical coupons or messages specifically from the advertiser.
Sell the Wheel to a single sponsor and run it from the stations website. Build the campaign to include the wheel and the chance to win from the sponsor. You will find an increased response rate for the advertiser and they get the email list of all the players.
Have a single grand prize and stretch the promotional period as long as possible, then instead of doling out prizes almost everyone that spins will be entered for a second chance to win. This promotion can be tied to our system that send out a unique code in each email. They can later come back and use that code on the Unique Code to Spin Wheel.
Use at Remotes running at full screen, instead of the old ballot box stations use.