Are digital interactive trade show booth games worth it?

trade show gamesYes, digital interactive trade show booth games are fun for companies looking to engage visitors and stand out at trade shows and events. Benefits of digital interactive games include:

  1. Increased engagement: Interactive games are designed to capture visitors’ attention and keep them engaged with a brand.
  2. Increased brand awareness: Interactive games provide an opportunity for companies to showcase their products or services in a fun and memorable way.
  3. Lead generation: Interactive games often require visitors to provide contact information in order to participate, making it an effective way to generate leads.
  4. Data collection: Digital games can provide companies with valuable data, such as participant demographics and interests, to inform future marketing strategies.

However, it is important to choose the right type of game and ensure it is aligned with a company’s marketing goals. Additionally, it is essential to have a well-designed and user-friendly game to ensure a positive experience for visitors.

Popular Event Games

Interactive Event booth gameInteractive trade show booth games are a popular way for companies to engage visitors at trade shows and events. Some common types of games include:

  1. Virtual Memory Match Game with a Leaderboard
  2. Golf Long Drive for lead generation and instant win prizes.
  3. Virtual Prize Wheel: Offer visitors a chance to win prizes by spinning a digital prize wheel.
  4. Digital Raffle
  5. Branded Digital Slot Machine
  6. Bring the fun of a Game Show with a Plinko style game

The goal of these games is to create a memorable experience for visitors, increase brand awareness and generate leads. Check out all Digital Games here.

Why Use Branded Digital Games in Your Trade Show Booth?
Engage, Entertain, and Capture More Leads

At a trade show, every exhibitor is competing for attention. A branded digital game immediately draws a crowd. Whether it’s a Prize Wheel, Plinko, Slot Machine, or Trivia Challenge, interactive gameplay turns a passing attendee into an eager participant — and that’s where the conversation begins.

Attract Attention Instantly

Bright visuals, sound effects, and motion stop traffic in its tracks. People notice activity and laughter — they’re drawn to see what’s happening. A game naturally invites participation and keeps eyes on your booth longer.

Create Memorable Brand Interaction

When visitors play, they’re not just watching a presentation — they’re interacting with your brand. Games allow your message to be experienced, not just explained, creating a positive emotional connection that sticks long after the show.

Simplify Lead Collection

Our games make data capture seamless. Whether through a touchscreen form, badge scan, or QR code, attendee information is collected before or after play — giving your team qualified leads without disrupting the fun.

Reward Engagement with Prizes

Prizes drive excitement and repeat traffic. Each play builds anticipation, and winners celebrate in front of the crowd — creating energy that spreads across the aisle. Every spin or tap reinforces your brand visibility.

Provide Real-Time Results

Our branded games deliver more than entertainment — they deliver analytics. See how many people played, what prizes were most popular, and how your booth performed overall. You’ll leave the show with measurable engagement data.

Give Your Staff an Easy Icebreaker

Instead of starting with a sales pitch, your team can invite guests with a simple, friendly line:

“Want to play and see what you win?”
It breaks the ice instantly and sets the stage for meaningful conversation.

Stand Out from the Crowd

A booth with interactive games feels alive. It signals that your company is approachable, innovative, and fun — everything a modern trade show audience responds to. When nearby booths are quiet, yours becomes the destination.

Extend Engagement Beyond the Event

With branded URLs, QR codes, and follow-up messages, your game can live on after the show. Attendees can replay online, share results, or redeem digital prizes — keeping your brand active in their inbox and memory.

Proven ROI and Professional Support

From setup to prize fulfillment, Brand Gaming provides turnkey systems that fit any booth size or budget. Our clients consistently report higher traffic, better leads, and stronger post-show follow-ups.

Ready to Energize Your Booth?

Make your next event unforgettable with a branded digital game from Brand Gaming. Request a Demo »  or call 1-877-530-4499to see how interactive engagement can turn your booth into the most visited spot on the floor.

 

 

How to collect leads at a trade show?

 
people winning a prize at an exhibitionCollecting leads at a trade show can be done using a variety of methods. Some common ways include:
  1. Lead Capture Forms: Have attendees fill out a form with their contact information to add them to your lead database.
  2. Scanning Badges: Use a badge scanner to collect attendees’ contact information from their badges.
  3. Interactive Kiosks: Offer interactive kiosks with games or quizzes that collect attendees’ contact information when they sign up.
  4. Giveaways: Offer free samples, merchandise, or other prizes in exchange for attendees’ contact information.
  5. Surveys: Administer surveys to gather attendees’ opinions and contact information.
  6. Social Media: Encourage attendees to follow your company on social media and sign up for your mailing list through a social media platform.
  7. Lead Magnets: Offer a valuable resource such as an e-book, whitepaper, or webinar in exchange for attendees’ contact information.

It’s important to obtain consent from attendees before collecting their personal information and to be transparent about how it will be used.