Established in 1881 is a small Cider Mill run by the 6th generation of its founder. A hard-working family working the mill as predecessors did. Slowly moving into the new virtual world of websites, mass emails, and now… Facebook.
Offering a Virtual Prize Wheel from their website to collect contact data of their visitors was highly successful. The time came for their new Facebook Fan site and was to include a Viral Virtual Prize Wheel App. The Fansite went live on about December 10, 2009. Seventeen days later they have 1650 fans. Highly unusual growth for a small business.
Recently they added a custom Voting App. on Facebook. Anything to engage your Fans will produce new fans.
Take a look at fast-growing Facebook Fan page with actual viral marketing strategies in place.